UCAS - Beth Hayes and John Madden

UCAS Social Media Team Victorious at Recent Awards

As the UK’s  dominant student portal, Young Academic reports on how UCAS, as an institution are progressing more and more year by year. UCAS has been awarded a customer service award which will surely only fill future students with faith in the service that they provide.

Wednesday 9th November,Glasgow saw the Customer Contact Centre (CCA) Excellence Awards which gave the UCAS staff a well deserved reason to be jubilant. The award; Most Effective Use of Social Media was presented to the UCAS social media team.

UCAS online experience executive, Beth Hayes said: “We’re delighted our efforts have been recognised. UCAS needs to be where our audience is and be able to adapt to new communication channels; that’s where social media comes in.”

“The UCAS Connect website is our latest venture, bringing together all our social media channels in one place online. The mobile app version of UCAS Connect means applicants can always get the help they need, even on the go.”

NUS President, Liam Burns said: “It is unusual for organisations to engage with social media in such a proactive way and to genuinely change procedures off the back of their social media interaction. This is exactly where UCAS should be and we look forward to working with them closely in the future to give applicants the best information and guidance possible.”

Customer service is something that should always be of the highest of standards, however that is not always the case, and therefore when it does meet the high standards expected it should be recognised and that is the very purpose of the CCA Excellence Awards. The ‘connected customer’ was the pivotal theme of the CCA convention of 2011 and UCAS were joined by major companies like Barclays and British Gas and UCAS should be proud to have beaten firms with such a reputation to an award.

This also shows  how UCAS is developing since Kate Brutland’s amazing customer service unit was acknowledged in 2009 and was awarded Manager of the Year.

Charles Whitworth is the Editor of the Young Academic publications.

Graduating from the University of Liverpool with a Bachelor of Arts degree in Journalism in 2008, Charles learned his trade in newsrooms such as IPC Media and Sky.

He has now developed as a top sports, music and current affairs journalist and has been printed in a range of publications including The Guardian. His interests include Cricket, Football, Rugby, Music and Current Affairs.

  • i RISE
    November 15, 2011 at 3:40 pm

    UCAS Social Media Team Victorious at Recent Awards: Wednesday 9 th November,Glasgow saw the Customer Contact Cen… http://t.co/pnLHTVju

  • Richard Allen Cross
    November 15, 2011 at 3:54 pm

    #UCAS Social Media Team Victorious at Recent Awards – http://t.co/tsoVbwQs

  • Liz Azyan 
    November 15, 2011 at 11:21 pm

    The UCAS social media team won the customer service award. Wonder how they used #socialmedia to engage with applicants. http://t.co/v6inrgYw

  • top fan facebook
    January 9, 2012 at 12:22 pm

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