BUCS is thrilled to announce that Nike Athlete and British Olympic sprinter, Jeanette Kwakye, will be making an appearance at the 2010 BUCS Championships. Kwakye, the only European to make the 100m final in Beijing 2008, will be trackside at the BUCS athletics event at the English Institute of Sport Sheffield on Saturday 13 March.
Nike is once again supporting the Championships this year, Bridget Elliot spokesperson for Nike UK said: “At Nike, serving the athlete has always been at the forefront of everything we do. Be it through providing innovative, technical products or supporting development and profile-raising.
“We recognise the significance of participation in sport at all levels, from grassroots through to the pinnacle of international competition, and the universities with BUCS in particular, play a fundamental part in nurturing this performance and development.”
When asked if she thought multi-sport events like the BUCS Championships help athletes prepare for other events, Kwakye said: “If you’re an athlete at any level, any type of competition is preparation for the next. So I believe something as big as the BUCS Championships, for a person who is really wanting to push themselves forward, it’s a fantastic stepping-stone.”
For the third year running the BUCS Championships, 10 – 14 March, is being hosted by Sheffield and the surrounding Yorkshire region, with 6,000 elite student athletes competing across 26 sports and utilising many of the first-class sporting facilities in the area.
A further example of Nike’s commitment can be seen in the Nike Selects university ambassador programme which brings together inspirational young women who are passionate about sport and dedicated to introducing others into sport.
Nike also has a new campaign known as Rock Victorious that celebrates the euphoric feeling of victory that only comes as a result of hard training and the company will have representatives and the Nike Selects team at the Championships on the lookout for ‘Rock Victorious’ moments, rewarding participants in a variety of ways.
The BUCS Championships is also supported by Yorkshire Forward, the Regional Development Agency for Yorkshire and the Humber.