After last week’s report that his advert was banned comes yet more bad news for Marc Jacobs. On Thursday of last week, the much anticipated Spring Summer 2012 Collection was stolen on its way from Paris to London. There was much speculation over what had happened to the pieces which were worth around £40,000 and now the company has offered a mystery reward for their return.
Last week many rumours flew around the Twittersphere as fashion fans across the nation heard the news that part of the Marc Jacobs SS12 collection had been stolen. According to reports, the clothes were stolen from the Mount Street area of London, close to the Marc Jacobs boutique where a press day was set to take place.
Described by Robin Givhan as a “refreshing collection”, the pieces stepped away from the fuchsias, cobalt blues and bright oranges which are set to take the industry by storm this season and featured drop-waist skirts, cocktail dresses and tinsel fabrics.
The pieces were yet to hit the production line which has led to fears that the brand will feature in less European publications as editors are not able to see the designs.
With worries that counterfeiters may be involved in the theft, the company set to work trying to find their missing pieces in a somewhat jovial way. “See any chic truck drivers cruising around Europe dressed in #SS12 collection? Get pic & call 212-343-0222. Reward”.
There is no indication of what the reward may be much some fashion enthusiast are hoping that it is a piece from what is remaining from the collection.
With the Dakota Fanning Oh Lola! advert ban earlier in the week and now this, let’s hope that there’s a bit of luck for Marc Jacobs this week and remember, look out for any stylish truck drivers.