Blackwell’s to White Label CourseSmart eTextbooks and Educational Materials

Young Academic can reveal that Blackwell’s will offer CourseSmart eTextbook rentals through a white label integration with its eCommerce website and stores. Further to our announcement back in April, this latest venture looks set to cement CourseSmart position as the UK’s premier supplier of eTextbooks.

CourseSmart, the world’s largest provider of eTextbooks and digital course materials, is today announcing a partnership with Blackwell’s, the UK’s leading retailer of academic, professional and educational materials in the UK.

Blackwell’s will integrate with CourseSmart to offer its customers a wide range of eTextbooks and eResources through its website and physical stores.  This partnership will enable Blackwell’s to supply 21st century eTextbooks around the clock to its customers. It will also deliver students cost savings with CourseSmart rentals (of 180 or 360 days) available at up to 50% off the purchase price.

“At Blackwell’s, our priority is always to provide our customers up-to-the-minute access to the best textbooks and digital course materials,” said David Prescott, Managing Director, Blackwell’s Bookshop and Online.  “We have selected to work with CourseSmart in the UK because we believe their technology platform meets the needs of today’s students by being both interactive and inclusive, bringing a valuable addition to the Blackwell’s portfolio of textbooks both in-store and online.”

Fionnuala Duggan, Managing Director – International for CourseSmart said, “We are delighted to be partnering with Blackwell’s as the leading academic booksellers in the UK.  As CourseSmart has experienced in the US, booksellers have always been an essential part of the distribution process. Through working with booksellers we can make sure that the full range of the new eTextbook functionality is available to all students on any budget.”

“CourseSmart is committed to providing a device-agnostic platform which allows access to eTextbooks from any web enabled device, with student-oriented features built in such as search, note taking and bookmarking. Regardless of the device, users are delivered the same access, page appearance and numbering they would have with a print book,” said Duggan.

CourseSmart currently serves over 3.3 million users worldwide and represents 90% of US core higher education course material. It launched in the UK in January 2012 with its sampling and eCommerce platforms. Currently, CourseSmart is available at around 1,000 American campus bookstores. These bookstores represent a significant proportion of CourseSmart’s sales.

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