Students Challenged to Predict the Future of PR

As Young Academic can exclusively reveal, Punch Communications have launched the FuturePR campaign in search of a star intern. In what could prove to be one of the career schemes of 2011, the PR agency will give one of you the chance to prove you have what it takes to make it in one of the United Kingdom’s most competitive industries.

Boutique search, social and PR Agency, Punch Communications, has today launched an online search to reveal the future of the PR industry through the eyes of the UK’s Public Relations students and graduates.

The campaign, FuturePR, is being promoted through the agency’s Twitter and Facebook channels and via www.punchcomms.com/futurePR.    Students and graduates, from across the UK and who specialise in PR or related courses, are invited to creatively debate what the future of PR will look like via Punch’s twitter feed, @punchcomms and by using the #futurepr hashtag. 

Entrants have until Thursday 23rd June to submit one or more responses and the 20 most creative and insightful individuals will be shortlisted. They will then subsequently be invited to create and submit a more detailed response to the FuturePR brief.  Shortlisted entrants can choose whichever medium they prefer to present back with, be it an article, blog, press release or video. The top three entries from this round will then be uploaded to Punch’s website where they will be put to a public vote; the winner of which will be awarded the internship.

Pete Goold, managing director of Punch Communications, commented: “The PR industry is ever-evolving, particularly with advancements in modern technology, social media and how we consume news. As such, PR Consultants need to adapt with these changes and help shape the industry to ensure that they can properly advise their clients and meet the changing needs of the media.  Modern PR is as much about looking to the future as it is about learning from past successes – we believe that harnessing the enthusiasm and technological prowess of these students will provide a valuable insight for the industry.

“In exchange, we’re offering an exciting opportunity to provide some hands-on experience in a forward-thinking, busy and friendly agency for a dynamic student or graduate who wants a career in PR, search or social media.  We recognise how competitive the job market is and for many of us at Punch, having relevant work experience provided that much-needed foothold into the industry.”

The FuturePR search will run until the end of July with the internship beginning in August.  Entrants need to simply post their answer on twitter by following and replying to @punchcomms and using #FuturePR.  Further details can be found at www.facebook.com/punchcommunications or via www.punchcomms.com/futurePR.

For further details contact Georgina Dunkley or George Guildford at Punch Communications.  Telephone 01858 411 600 or email [email protected] or [email protected].

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