This morning saw the launch of the new Versace for collection for H&M. With a 400-strong queue outside the flagship store and the online site down, was it worth the wait and did everyone get what they wanted? Young Academic brings you the latest student fashion news on today’s launch.
Mumbles rippled through the crowd outside H&M on Regents Street this morning as 9am grew closer and as it did, talk turned to which sequined, studded or brightly coloured pieces were going to be purchased (a studded leather coat costing £179.99 seemed most favourable) whilst others talked about putting their items on Ebay, much to the dismay of fans.
The collection is made up of the Italian label’s trademark colours: bright oranges, pinks and greens with tropical prints and has been brought back from the archives to echo the style from the 90s collection. Dresses, leather jackets, jewellery and even zebra-print suits for the men are amongst the clothes that can be bought and of course, all come for a fraction of the price of the usual attire branded with Versace.
It seems the collection has gone down well with the crowds who proclaimed that “It’s the perfect blend: a high street brand that everyone is able to afford, along with a big fashion label that’s been around for so long and is really iconic.”
Donatella Versace herself made it to the opening with a fanfare and applause from fans as she stepped on to pink carpet dressed in a Versace x H&M pink leather dress and the highly anticipated studded leather coat that many were eager to buy.
She described the collection as being “quintessentially Versace, perfect for H&M and Versace fans everywhere”. She continued “I can’t wait to see how H&M’s wide audience will make these pieces their own” but it seems getting the pieces was going to be a difficult task with many shoppers leaving disappointed.
As with previous designer launches at H&M, namely Lanvin and Jimmy Choo, security was stringent. Shoppers had been queuing since yesterday afternoon to be in with the chance of buying their favourite pieces and thanks to the numerous bodyguards, they were protected from the queue jumpers.
In previous years fights have broken out as shoppers became crazed with grabbing the last pieces so this year everything was a lot more organised. The first 280 people to arrive outside the store were allocated wristbands and split into groups of 20. Each group was given a ten minute slot and a strict one item in each size per person.
It seems the regimented organisation paid off with many shoppers leaving happy, bags packed full with brightly coloured items but it wasn’t good news for everyone.
21 year old student, Alan Murrell left H&M earlier this morning disappointed and commented that “there were none of the suits that showed on the catwalk, and very few jackets, I got a few T-shirts, but that was all.”
Genuine Versace fans also displayed their dismay at the number of shoppers waiting with plans of putting their purchases on Ebay as soon as they left. Many had brought laptops and were already charting the prices of items that were on auction just moments after stores had opened.
Versace x H&M went on sale in as many as 300 stores worldwide and online as of this morning but with many items selling out and with the website down, shoppers have been left disappointed whilst Ebayers auction their items off. Let’s hope there’s another lorry load on its way for tomorrow!